What type of ads can I run on an e-commerce ad network?

[smithenglish]

E-commerce ad networks offer a variety of ad types tailored to different stages of the buyer's journey and targeting strategies. Here are the most popular types of ads you can run on these networks E-commerce ad networks :

1. Product Listing Ads
   • Description: Ads that display product images, prices, and reviews, often appearing in shopping feeds (eg, Google Shopping).
   • Best for: Users actively searching for specific products, as they have high purchase intent.
2. Display Ads
   • Description: Visual ads (images or videos) shown on websites within the ad network's reach, often based on user demographics or interests.
   • Best for: Building brand awareness and retargeting potential customers who've visited your site.
3. Dynamic Retargeting Ads
   • Description: Ads that showcase products users have already viewed or added to their cart but didn't purchase.
   • Best for Bringing back potential customers with high purchase intent, as they are reminded of items they showed interest in.
4. Search Ads
   • Description: Text-based ads that appear in search engine results based on relevant keywords.
   • Best for: Targeting users actively searching for solutions, as well as driving highly relevant traffic to your site.
5. Video Ads
   • Description: Ads that feature video content and can run on platforms like YouTube or within video placements on other websites.
   • Best for Demonstrating product use cases, educating speeches, and driving brand engagement.
6. Native Ads
   • Description: Ads that blend into the ad format of the content they're placed within, appearing as part of a blog post, news article, or other media.
   • Best for: Engaging audiences in a non-intrusive way and promoting product information prepared to encourage discovery.
7. Sponsored Content
   • Description: Ads that appear as promoted posts within a social media feed or in the content of a publisher's site.
   • Best for: Educating customers about your brand and products, ideal for brands with a strong content marketing approach.