Next-Gen Digital Sales Tools Propel CPQ Market Expansion Through 2032

[kingsresearch]

The global Configure Price and Quote (CPQ) market is undergoing significant transformation as enterprises increasingly seek intelligent tools to streamline sales processes, enhance customer experience, and drive revenue. CPQ solutions, which enable companies to automate the configuration, pricing, and quoting of complex products, are becoming indispensable across industries like IT, telecom, manufacturing, and healthcare. According to recent insights from Kings Research, the CPQ market is poised for robust growth over the forecast period, driven by digital transformation initiatives, the demand for real-time pricing accuracy, and the rise of omnichannel commerce platforms.
The global configure price and quote market size was valued at USD 2,442.3 million in 2024 and is projected to grow from USD 2,789.8 million in 2025 to USD 7,080.1 million by 2032, exhibiting a CAGR of 14.23% during the forecast period.
Market Overview and Growth Outlook
The CPQ market has emerged as a crucial component of the modern sales technology stack, allowing businesses to accelerate quote-to-cash processes, reduce pricing errors, and improve the agility of sales teams. Organizations are increasingly adopting CPQ solutions to manage their complex product and pricing structures in real time, eliminating inefficiencies and manual errors that often plague traditional quoting systems.
• The global CPQ market is expected to experience substantial CAGR growth during the forecast period of 2025 to 2032.
• Key growth drivers include increased automation in sales cycles, digital-first customer engagement models, and integration with CRM and ERP systems.
• The widespread adoption of cloud-based software and AI-powered platforms further propels the demand for intelligent CPQ solutions.
• B2B organizations across industries are recognizing CPQ as a strategic investment to reduce quote turnaround time and increase order accuracy.
Unlock Key Growth Opportunities: https://www.kingsresearch.com/configure-price-and-quote-market-2643
Key Companies in Configure Price and Quote Market:

• Tacton Systems AB
• Vendavo
• Autodesk Inc.
• PandaDoc Inc.
• Cacheflow
• Experlogix
• Siemens
• Epicor Software Corporation
• Infor
• PROS
• Aspire Technologies, Inc.
• Oracle
• Cincom
• Salesforce, Inc.
• SAP SE

Emerging Trends Shaping the CPQ Market
Innovation and changing buyer expectations are redefining how businesses approach quoting and pricing. With buyers expecting real-time, personalized solutions, CPQ software must offer deep flexibility and integration capabilities.
• AI and Machine Learning Integration: CPQ systems are evolving with AI algorithms that suggest optimal configurations and pricing based on historical data and predictive analytics.
• Omnichannel Quoting: CPQ tools are increasingly being integrated into omnichannel commerce environments, providing seamless quote experiences across sales, eCommerce, and customer service portals.
• Visual Configuration Tools: Many CPQ vendors are incorporating 3D visualization and AR capabilities to improve the configuration experience, especially in manufacturing and automotive sectors.
• Subscription and Usage-Based Pricing: As XaaS (Everything-as-a-Service) models gain traction, CPQ platforms are adapting to manage dynamic pricing, subscriptions, and recurring revenue workflows.
Market Demand and Enterprise Adoption Drivers
The surge in demand for CPQ solutions stems from the need to streamline complex sales processes, respond faster to market changes, and offer tailored pricing experiences to customers.
• Organizations with large, complex product catalogs benefit immensely from CPQ software by eliminating configuration errors and ensuring compliance with pricing rules.
• Sales teams using CPQ tools report significantly higher productivity and faster quote approvals due to guided selling and automated workflows.
• Customer experience improvements driven by accurate, instant quotes are fostering stronger brand loyalty and higher conversion rates.
• CPQ platforms enable cross-functional collaboration between sales, finance, product, and legal teams, facilitating more agile and aligned quoting processes.
Market Dynamics: Opportunities and Challenges
The CPQ market is dynamic and multifaceted, offering growth opportunities while posing certain implementation and integration challenges.
• Opportunities:

• Rising need for personalized and accurate quoting in B2B commerce.
• Growth of cloud computing, enabling scalable and flexible CPQ deployments.
• Expansion into mid-sized enterprises as CPQ solutions become more accessible and user-friendly.
• Growing importance of customer self-service portals with embedded CPQ capabilities.

• Challenges:

• Complex integration with legacy CRM, ERP, and product information systems.
• Change management and training requirements during CPQ deployment.
• High initial investment for large-scale implementation in traditional industries.
• Security and data compliance issues with cloud-based CPQ platforms.

Market Segmentation Analysis
Kings Research categorizes the CPQ market into various segments based on component, deployment, enterprise size, and end-use industry.
By Component:
• Software:

• Represents the largest segment as companies adopt customizable CPQ platforms to meet unique business needs.
• AI-enabled configuration and pricing logic engines are gaining traction.

• Services:

• Includes consulting, implementation, training, and support services.
• Service providers play a critical role in ensuring successful CPQ deployment and integration.

By Deployment:
• Cloud-Based:

• Most preferred deployment mode due to flexibility, scalability, and lower upfront costs.
• Cloud-native CPQ solutions integrate easily with SaaS-based CRM and ERP systems.

• On-Premise:

• Chosen by enterprises with strict data control policies or regulatory constraints.
• Involves higher setup and maintenance costs but offers greater customization options.

By Enterprise Size:
• Large Enterprises:

• Dominate market share due to the scale and complexity of their operations.
• Use CPQ to optimize enterprise-wide pricing, global compliance, and deal governance.

• Small and Medium Enterprises (SMEs):

• Rapid adoption driven by affordable SaaS CPQ models tailored to smaller sales teams.
• Focused on reducing sales cycle times and improving sales agility.

By Industry:
• IT and Telecom:

• Heavy reliance on CPQ to manage intricate service bundles, telecom plans, and IT configurations.
• CPQ tools integrate with CRM and help desk systems for end-to-end sales support.

• Manufacturing:

• Requires highly customizable CPQ systems with support for engineering rules and BOMs (bill of materials).
• Visual configurators and CAD integrations are widely used in this segment.

• Healthcare and Life Sciences:

• Utilizes CPQ to manage compliance-driven configurations and dynamic pricing models.

• Retail and eCommerce:

• CPQ is integrated into customer-facing interfaces for tailored pricing and bundling.

• Energy and Utilities:

• CPQ supports quote automation for service upgrades, smart grid solutions, and custom utility pricing.

Regional Analysis and Market Growth
Kings Research forecasts strong CPQ market growth across all major regions, with North America leading in adoption, followed by Europe and Asia-Pacific.
North America:
• Leads the global CPQ market due to high technology penetration, strong enterprise software ecosystem, and early cloud adoption.
• Significant demand from IT, telecom, and manufacturing sectors.
Europe:
• Growing steadily due to increasing focus on digital transformation in B2B sales.
• EU data protection regulations are driving preference for secure and compliant CPQ solutions.
Asia-Pacific:
• Rapidly emerging as a high-growth region, fueled by SME digitization, expanding manufacturing base, and mobile commerce.
• Countries like India, China, and Japan are investing in AI-powered sales technologies.
Latin America and Middle East & Africa:
• Experiencing gradual adoption of CPQ solutions, particularly in telecom, utilities, and infrastructure development projects.
• Cloud adoption and eCommerce penetration are key enablers of growth in these regions.
Future Outlook and Strategic Insights
Looking ahead, the Configure Price and Quote market is set to evolve with continuous innovation in AI, automation, and integration. Enterprises will increasingly rely on CPQ solutions not just for pricing automation but also for customer-centricity, predictive quoting, and revenue intelligence.
• AI-enabled CPQ will deliver smart insights for sales reps, reducing guesswork and improving deal win rates.
• Integration with billing, contract management, and revenue recognition platforms will create a seamless quote-to-cash journey.
• Industry-specific CPQ applications will rise, offering tailored capabilities for verticals like healthcare, energy, and construction.
• Self-service CPQ portals will empower customers to configure and price products independently, reducing sales overhead.
Conclusion:
The global Configure Price and Quote (CPQ) market is entering a transformative phase where intelligent automation, seamless integration, and customer-centricity are defining the future of B2B sales. With increasing complexity in product offerings and pricing strategies, CPQ software stands as a pivotal tool in modernizing sales processes and driving business growth. Backed by strong adoption across industries and regions, the CPQ market is well-positioned to deliver substantial value to enterprises looking to optimize revenue operations.