To start a PPC travel campaign, first define your goal—bookings, leads, or traffic. Choose a platform like Google Ads, Meta Ads, or 7Search PPC. Research and select high-intent travel keywords (eg, “cheap flights to Bali” or “family vacation packages”). Create compelling ad copy with strong calls-to-action. Use geo-targeting and device targeting to refine your audience. Set a daily budget and monitor performance regularly. Optimize by testing different headlines, images, and landing pages. Start small, analyze data, and scale what works. For beginners, 7Search PPC is a budget-friendly platform with travel-specific targeting options.