How do I measure the success of PPC ads for blockchain?

[tomsrivastava]

Can you assist me in understanding the answer to this question?

 

[lillysynder]

Measuring the success of PPC ads for blockchain projects goes beyond just tracking clicks. You need to focus on key performance metrics that reflect real engagement and value in the Web3 space.

Start by analyzing:
Conversion Rate – Track actions like wallet sign-ups, token purchases, NFT mints, or app downloads.
Cost Per Acquisition (CPA) – Measure how much you're spending to get a qualified user or investor.
Click-Through Rate (CTR) – A high CTR indicates ad relevance and strong targeting.
On-Chain Engagement – Use blockchain analytics to verify if users interacted with your smart contracts post-click.
ROI (Return on Investment) – Compare your ad spend against the revenue or token value generated.
Also, tools like 7Search PPC offer campaign-level insights, and if you're using decentralized ad platforms, you can verify performance using on-chain data for full transparency.