Vikram1515
New member
So I've been thinking about this a lot lately and wanted to share it here because maybe someone else has gone through the same thing. You know how everywhere online, marketing articles talk about how certain ad formats in Insurance Advertising are supposed to deliver insane ROI? Like “3x ROI guaranteed” and all that. I used to roll my eyes because honestly, I didn't believe it. Insurance is one of those markets where people scroll past faster than you can say “quote in 30 seconds.”
But still, I was curious.
For context, I work with a small insurance team, and we've tried multiple ad styles over time—basic Facebook lead ads, Google search, display banners, landing pages, etc. Most of them got impressions and clicks, but when it came to actual quality leads… it was pretty hit or miss. Sometimes it feels like we were paying just to stay visible rather than to actually convert.
The biggest struggle for us was figuring out what actually makes someone stop, pay attention, and take action. And not just any action—like real leads who wants to talk, not just someone who fills a form out of curiosity and ghosts you later. The kind of leads that actually convert into policies and bring in revenue—not just another number in the CRM.
At first, we tried being very straightforward. “Get your insurance quote today” or “Affordable coverage near you.” Those didn't do much. It all just blended into the same generic noise people see a thousand times a day. I also noticed that the more “salesy” the ad sounded, the worse it performed. It's almost like people have built-in ads radar and instantly block it out.
So the challenge for me became less about what platform I was using and more about how the ad actually felt.
After testing around, I noticed something simple but kind of obvious in hindsight:
People responded more when the ads felt like real people.
Not scripts. Not corporate lines. Actual “here's what you may be dealing with in your life right now” energy.
For example, ads that describe everyday situations worked way better:
Another thing that surprised me was how well short video ads performed compared to static banners. Even simple videos that weren't fancy—just someone talking or a quick animated explainer—had better engagement. It's like the video makes the message “feel” more real.
Carousel ads worked nicely too, especially when each frame highlighted a different benefit instead of repeating the same line. It gave people a reason to swipe, and the more they interacted, the more likely they reached out.
I didn't come to these insights all at once. I was scrolling through different resources and discussions and found this article that broke down a few ad formats that tend to work better specifically in the insurance world. It didn't feel salesy, just straightforward examples and reasoning.
Here 's the link I'm talking about, in case you want to check it out: The Proven Ad Formats That Deliver 3x ROI in Insurance Advertising
What stood out to me in that piece was the reminder that insurance isn't something people go looking for every day. It's something they recognize a need for over time. So the ads that plant the idea gently tend to do better than the ones that shout “buy now.”
I know everyone's market and audience is different, so I'm not saying what worked for me will magically work everywhere. But if you're struggling like I was, the shift that helped was thinking less like a salesperson and more like someone trying to start a conversation.
Not everyone will respond immediately.
But who do the ones do?
They usually turn into better leads.
Would love to hear if anyone else saw similar patterns. What type of ads brought in your best leads?
But still, I was curious.
For context, I work with a small insurance team, and we've tried multiple ad styles over time—basic Facebook lead ads, Google search, display banners, landing pages, etc. Most of them got impressions and clicks, but when it came to actual quality leads… it was pretty hit or miss. Sometimes it feels like we were paying just to stay visible rather than to actually convert.
The biggest struggle for us was figuring out what actually makes someone stop, pay attention, and take action. And not just any action—like real leads who wants to talk, not just someone who fills a form out of curiosity and ghosts you later. The kind of leads that actually convert into policies and bring in revenue—not just another number in the CRM.
At first, we tried being very straightforward. “Get your insurance quote today” or “Affordable coverage near you.” Those didn't do much. It all just blended into the same generic noise people see a thousand times a day. I also noticed that the more “salesy” the ad sounded, the worse it performed. It's almost like people have built-in ads radar and instantly block it out.
So the challenge for me became less about what platform I was using and more about how the ad actually felt.
After testing around, I noticed something simple but kind of obvious in hindsight:
People responded more when the ads felt like real people.
Not scripts. Not corporate lines. Actual “here's what you may be dealing with in your life right now” energy.
For example, ads that describe everyday situations worked way better:
- A new family looking for peace of mind
- A business owner wants to avoid unexpected risks
- Someone who recently had a claim nightmare
- Parents planning long-term security
Another thing that surprised me was how well short video ads performed compared to static banners. Even simple videos that weren't fancy—just someone talking or a quick animated explainer—had better engagement. It's like the video makes the message “feel” more real.
Carousel ads worked nicely too, especially when each frame highlighted a different benefit instead of repeating the same line. It gave people a reason to swipe, and the more they interacted, the more likely they reached out.
I didn't come to these insights all at once. I was scrolling through different resources and discussions and found this article that broke down a few ad formats that tend to work better specifically in the insurance world. It didn't feel salesy, just straightforward examples and reasoning.
Here 's the link I'm talking about, in case you want to check it out: The Proven Ad Formats That Deliver 3x ROI in Insurance Advertising
What stood out to me in that piece was the reminder that insurance isn't something people go looking for every day. It's something they recognize a need for over time. So the ads that plant the idea gently tend to do better than the ones that shout “buy now.”
I know everyone's market and audience is different, so I'm not saying what worked for me will magically work everywhere. But if you're struggling like I was, the shift that helped was thinking less like a salesperson and more like someone trying to start a conversation.
Not everyone will respond immediately.
But who do the ones do?
They usually turn into better leads.
Would love to hear if anyone else saw similar patterns. What type of ads brought in your best leads?
231 Nguyễn Văn Cừ, Phường Chợ Quán, TP. Hồ Chí Minh
