How can advertisers target users in the Why are popunder ads used in crypto marketing?

[tomsrivastava]

I've been hanging around a few marketing forums lately trying to understand how people are actually doing online Crypto advertising . One thing that keeps popping up in conversations is popunder ads. At first, I honestly thought they were kind of old school. I remember seeing them years ago on random sites and assuming they were outdated. But lately, I've noticed people in the crypto space still talking about them like they actually work.

So naturally I got curious. Are popunder ads still useful? And more importantly, do they actually help advertisers target crypto users in a meaningful way, or are people just using them because they're cheap traffic?

While researching this, I came across a page explaining different approaches to popunder ads for crypto marketing . It gave me a better idea of why advertisers in the crypto space still experiment with them, especially when they want large volumes of traffic quickly.

The Confusion I Had at First
The biggest thing that confused me when I started looking into this was targeting. With crypto audiences being quite specific, I assumed most marketers would rely heavily on social media ads, influencer posts, or maybe native ads on crypto blogs. Popunders felt a bit random to me.

I kept wondering how advertisers could even reach the right audience using that format. If a window just opens behind the current tab, how does it connect with someone actually interested in crypto? It sounded like a lot of wasted impressions.

A few people in discussion threads also shared the same concern. Some said popunders bring a lot of traffic but not necessarily the right kind. Others claimed they work surprisingly well for crypto campaigns because of how the traffic networks categorize sites and users.

What I Noticed After Digging Around
After reading different opinions and experimenting a bit myself, I started noticing a pattern. The success of popunders seems to depend less on the format itself and more on where the traffic comes from and how the campaign is targeted.

Some advertising platforms apparently allow targeting based on things like location, device type, and even interest categories related to crypto or finance. That means the ad might show up while someone is browsing sites that already attract crypto readers.

That was kind of the missing piece for me. The popunder window might feel random, but the placement behind it is usually tied to certain websites or traffic sources that already attract a relevant audience.

My Personal Take After Seeing It in Action
From what I've seen so far, popunders seem to sit in an interesting middle ground. They're not as polished as native ads and definitely not as targeted as search ads. But they do bring a lot of visibility, and sometimes that matters more than perfect targeting.

For example, if someone is launching a new crypto project, exchange, or token tool, the main goal at first might simply be awareness. Getting thousands of people to at least see the brand name or landing page can still be valuable.

Another thing I noticed is that crypto audiences tend to explore a lot. People who are into crypto often jump between forums, chart sites, wallets, and blogs. Because of that behavior, even a simple popunder can sometimes catch the attention of someone who's already curious about new projects.

What I'd Suggest if Someone Wants to Try It
If anyone here is experimenting with online Crypto advertising , my honest suggestion would be to treat popunders as a testing channel rather than the main strategy.

Start small, watch the traffic quality, and see how people interact with the landing page. Some campaigns might perform surprisingly well, while others might just generate a lot of quick exits. That seems to be the trade-off with high-volume formats.

Personally, I wouldn't rely on them alone. But combined with content marketing, community engagement, or other ad formats, they might help get initial exposure.

Anyway, that's just what I've observed so far. I'm still experimenting and learning, so I'd honestly love to hear if anyone else here has tried popunders for crypto campaigns and what kind of results you saw.