tomsrivastava
Member
So, I've been running a promoted crypto project for a while now, and honestly, getting people to actually engage after they visit once is way harder than I thought. You know when you see decent traffic numbers, but your Telegram stays quiet, and barely anyone signs up for your whitelist or newsletter? Yeah, that's where I was stuck.
At first, I thought it was just normal — people browse, they leave, that's the internet, right? But then someone in a marketing group I followed mentioned “retargeting ads,” and it caught my attention. I'd seen the term before, mostly in e-commerce circles, but never really connected it to crypto promotion.
I figured crypto audiences are different. People in this space are cautious, sometimes skeptical, and usually juggling multiple tabs about different tokens or projects. So how would retargeting even help?
The struggle of keeping visitors interested
My biggest issue was this: people visited my landing page once — usually from a Twitter post or a Reddit thread — but they didn't come back. No sign-ups, no conversions, no nothing.
I tried tweaking the design, adding FAQs, simplifying the whitepaper. Still, bounce rates were brutal. The thing about a promoted crypto project is that you might get curiosity clicks, but trust takes time. Most users won't invest, subscribe, or even follow your channels the first time they hear about you.
That's when I realized retargeting ads might actually make sense for crypto — because it's not about forcing people to act immediately. It's about gently reminding them you exist until they're ready to learn more.
My small experiment with retargeting
So, I gave it a shot. I started with simple display retargeting ads. Basically, anyone who visited my website but didn't take an action (like joining the Telegram or signing up for early access) would later see a soft reminder ad on other sites.
I didn't go overboard — I just created 2–3 banner variations that looked clean and familiar. One had the project logo with a short “Still exploring DeFi? Check us out again.” Another one said, “You saw us once — ready to dive deeper?”
Nothing pushy, just a little nudge.
Within a week, I noticed something surprising. Traffic from those ads was smaller in number but way more engaged. People who came back via retargeting actually spent more time on the site and were more likely to click into the roadmap or tokenomics section.
It felt like I was reconnecting with people who were already halfway interested — they just needed a reminder.
What didn't work so well
I'll be honest — not everything clicked right away.
The first few days, my ad spent felt like it was going into a black hole. I was too broad with the audience setup and didn't segment visitors properly. Also, some crypto platforms don't support retargeting ads, so finding the right network took trial and error.
Another lesson? Don't spam. Retargeting too aggressively can make your project look desperate. I capped impressions so no one saw my ads more than twice a day.
And one more thing: make sure your landing page and message match your ads. When people come back and find mixed signals, they'll bounce again.
Why I think retargeting fits crypto projects
What clicked for me is that crypto audiences behave more like long-term researchers than impulse buyers. They'll read your whitepaper, check community vibes, look for partnerships — all before taking action. Retargeting helps you stay within their line of sight without having to chase them manually.
You're basically reminding them, “Hey, we're still here. Remember that project you were curious about?”
It's like gentle persistence, and in a noisy crypto space, that kind of consistency builds credibility over time.
A small tip if you want to try it
If anyone's curious, this article helps me understand the basic flow of how retargeting ads actually work in the crypto world: Retargeting strategies for crypto .
It's a good read if you're trying to figure out where to start or how to track engagement without spending a fortune.
Final thoughts
After a few weeks, I'm not saying retargeting magically transformed my promoted crypto project overnight. But I can say it helped keep my audience warm and curious. Engagement grew slowly but steadily — more Telegram joins, better click-throughs, and even a few returning investors who said they kept seeing our ads and finally decided to check back.
If you're promoting a crypto project and feel like your audience just disappears after that first click, retargeting might be the missing piece. It's not flashy or viral — just consistent. And sometimes, consistency wins in crypto marketing more than hype ever does.
At first, I thought it was just normal — people browse, they leave, that's the internet, right? But then someone in a marketing group I followed mentioned “retargeting ads,” and it caught my attention. I'd seen the term before, mostly in e-commerce circles, but never really connected it to crypto promotion.
I figured crypto audiences are different. People in this space are cautious, sometimes skeptical, and usually juggling multiple tabs about different tokens or projects. So how would retargeting even help?
The struggle of keeping visitors interested
My biggest issue was this: people visited my landing page once — usually from a Twitter post or a Reddit thread — but they didn't come back. No sign-ups, no conversions, no nothing.
I tried tweaking the design, adding FAQs, simplifying the whitepaper. Still, bounce rates were brutal. The thing about a promoted crypto project is that you might get curiosity clicks, but trust takes time. Most users won't invest, subscribe, or even follow your channels the first time they hear about you.
That's when I realized retargeting ads might actually make sense for crypto — because it's not about forcing people to act immediately. It's about gently reminding them you exist until they're ready to learn more.
My small experiment with retargeting
So, I gave it a shot. I started with simple display retargeting ads. Basically, anyone who visited my website but didn't take an action (like joining the Telegram or signing up for early access) would later see a soft reminder ad on other sites.
I didn't go overboard — I just created 2–3 banner variations that looked clean and familiar. One had the project logo with a short “Still exploring DeFi? Check us out again.” Another one said, “You saw us once — ready to dive deeper?”
Nothing pushy, just a little nudge.
Within a week, I noticed something surprising. Traffic from those ads was smaller in number but way more engaged. People who came back via retargeting actually spent more time on the site and were more likely to click into the roadmap or tokenomics section.
It felt like I was reconnecting with people who were already halfway interested — they just needed a reminder.
What didn't work so well
I'll be honest — not everything clicked right away.
The first few days, my ad spent felt like it was going into a black hole. I was too broad with the audience setup and didn't segment visitors properly. Also, some crypto platforms don't support retargeting ads, so finding the right network took trial and error.
Another lesson? Don't spam. Retargeting too aggressively can make your project look desperate. I capped impressions so no one saw my ads more than twice a day.
And one more thing: make sure your landing page and message match your ads. When people come back and find mixed signals, they'll bounce again.
Why I think retargeting fits crypto projects
What clicked for me is that crypto audiences behave more like long-term researchers than impulse buyers. They'll read your whitepaper, check community vibes, look for partnerships — all before taking action. Retargeting helps you stay within their line of sight without having to chase them manually.
You're basically reminding them, “Hey, we're still here. Remember that project you were curious about?”
It's like gentle persistence, and in a noisy crypto space, that kind of consistency builds credibility over time.
A small tip if you want to try it
If anyone's curious, this article helps me understand the basic flow of how retargeting ads actually work in the crypto world: Retargeting strategies for crypto .
It's a good read if you're trying to figure out where to start or how to track engagement without spending a fortune.
Final thoughts
After a few weeks, I'm not saying retargeting magically transformed my promoted crypto project overnight. But I can say it helped keep my audience warm and curious. Engagement grew slowly but steadily — more Telegram joins, better click-throughs, and even a few returning investors who said they kept seeing our ads and finally decided to check back.
If you're promoting a crypto project and feel like your audience just disappears after that first click, retargeting might be the missing piece. It's not flashy or viral — just consistent. And sometimes, consistency wins in crypto marketing more than hype ever does.
231 Nguyễn Văn Cừ, Phường Chợ Quán, TP. Hồ Chí Minh
