tomsrivastava
Member
Hey everyone, I've been wondering something for a while — when it comes to promoting an NFT project, is it better to go organic or pay for ads? I've seen a lot of mixed opinions floating around, and after trying both approaches myself, I figured I'd share my experience and hear what others think too.
My Early Experience with Organic Promotion
So, a little backstory — I got into NFTs around early 2022 and decided to promote my own small art-based project last year. At first, I thought if I just posted on Twitter (or X, whatever we're calling it now) and joined a few Discords, people would naturally find my stuff. Turns out… not really. The organic approach feels super slow. Even though I was posting regularly, using hashtags, and engaging with others, my reach stayed limited.
After a month of trying to grow organically, I had only a handful of followers and barely any engagement. Don't get me wrong, the people who did engage were truly interested — which was great — but it wasn't enough to create traction. I started wondering if organic growth in NFT spaces is even possible anymore without spending money.
Trying Out Paid Ads for My NFT Project
That's when I decided to test paid ads. I ran a small budget ad campaign targeting crypto and NFT enthusiasts. It was just a few bucks a day on a platform that allows crypto-related ads (not every ad platform does, so check before wasting time). The results were… mixed. On one hand, I definitely got more clicks, followers, and eyes on my project. But here's the catch — not all of that traffic was “real.” Some people just clicked and bounced. Others followed but never interacted again.
What I did notice, though, was that the paid ads helped me get initial visibility. Once people saw my project popping up more often, they started denying it. That helped my organic efforts later — like when I went back to Discord and Twitter, suddenly more people were like, “Oh, I've seen this project before.” That small recognition boost helped legitimize my project a bit.
Finding a Balance Between Organic and Paid
So I guess what I learned is that organic and paid ads kind of work best together. Paid ads give you that first wave of attention, and organic content keeps the community engaged over time. If you rely only on organic growth, it might take forever to reach anyone new. But if you only go paid, you risk spending money on clicks that don't really convert into a genuine community.
I've also noticed a pattern with other NFT creators. The ones who use paid ads smartly — not too aggressively — tend to grow faster but still put effort into organic content. Like, they'll run a small paid campaign during a mint or event, then keep posting organically afterward. The key seems to be balance, not all-or-nothing.
What I Learned About Paid Ads
One more thing I learned: paid doesn't automatically mean better. You still need a good message and visuals that click with NFT audiences. My first ad was basically just a “Buy this NFT!” post with a picture. It bombed. When I changed it to something like “Join our small art community exploring digital rarity,” it worked way better. It feels more human and less like I was just trying to sell something.
My Advice for Anyone Promoting an NFT Project
If you're trying to figure this out yourself, I'd suggest starting small. Spend a little on ads just to test what works, but don't depend on them alone. Build your community slowly alongside it. It's honestly a long game. NFTs are about trust and storytelling more than quick conversions.
I found this helpful article while I was researching — it breaks down the differences really well and made me rethink how I approach things: Comparing organic and paid NFT ads . Worth a read if you're stuck choosing which way to go.
Final Thoughts
In the end, promoting an NFT project isn't just about choosing between organic or paid — it's about finding what fits your audience and your style. If your project has a strong story and consistent updates, organic will reward you in the long run. But if you're launching soon or need visibility fast, a bit of paid push can give that initial spark.
So yeah, that's my experience. Curious if anyone else here tried both methods? Did you find one that worked way better than the other for your promoted NFT project? I'm still tweaking my approach, so I'd love to hear what others are doing — especially if you've found a creative way to mix both without wasting time or money.
My Early Experience with Organic Promotion
So, a little backstory — I got into NFTs around early 2022 and decided to promote my own small art-based project last year. At first, I thought if I just posted on Twitter (or X, whatever we're calling it now) and joined a few Discords, people would naturally find my stuff. Turns out… not really. The organic approach feels super slow. Even though I was posting regularly, using hashtags, and engaging with others, my reach stayed limited.
After a month of trying to grow organically, I had only a handful of followers and barely any engagement. Don't get me wrong, the people who did engage were truly interested — which was great — but it wasn't enough to create traction. I started wondering if organic growth in NFT spaces is even possible anymore without spending money.
Trying Out Paid Ads for My NFT Project
That's when I decided to test paid ads. I ran a small budget ad campaign targeting crypto and NFT enthusiasts. It was just a few bucks a day on a platform that allows crypto-related ads (not every ad platform does, so check before wasting time). The results were… mixed. On one hand, I definitely got more clicks, followers, and eyes on my project. But here's the catch — not all of that traffic was “real.” Some people just clicked and bounced. Others followed but never interacted again.
What I did notice, though, was that the paid ads helped me get initial visibility. Once people saw my project popping up more often, they started denying it. That helped my organic efforts later — like when I went back to Discord and Twitter, suddenly more people were like, “Oh, I've seen this project before.” That small recognition boost helped legitimize my project a bit.
Finding a Balance Between Organic and Paid
So I guess what I learned is that organic and paid ads kind of work best together. Paid ads give you that first wave of attention, and organic content keeps the community engaged over time. If you rely only on organic growth, it might take forever to reach anyone new. But if you only go paid, you risk spending money on clicks that don't really convert into a genuine community.
I've also noticed a pattern with other NFT creators. The ones who use paid ads smartly — not too aggressively — tend to grow faster but still put effort into organic content. Like, they'll run a small paid campaign during a mint or event, then keep posting organically afterward. The key seems to be balance, not all-or-nothing.
What I Learned About Paid Ads
One more thing I learned: paid doesn't automatically mean better. You still need a good message and visuals that click with NFT audiences. My first ad was basically just a “Buy this NFT!” post with a picture. It bombed. When I changed it to something like “Join our small art community exploring digital rarity,” it worked way better. It feels more human and less like I was just trying to sell something.
My Advice for Anyone Promoting an NFT Project
If you're trying to figure this out yourself, I'd suggest starting small. Spend a little on ads just to test what works, but don't depend on them alone. Build your community slowly alongside it. It's honestly a long game. NFTs are about trust and storytelling more than quick conversions.
I found this helpful article while I was researching — it breaks down the differences really well and made me rethink how I approach things: Comparing organic and paid NFT ads . Worth a read if you're stuck choosing which way to go.
Final Thoughts
In the end, promoting an NFT project isn't just about choosing between organic or paid — it's about finding what fits your audience and your style. If your project has a strong story and consistent updates, organic will reward you in the long run. But if you're launching soon or need visibility fast, a bit of paid push can give that initial spark.
So yeah, that's my experience. Curious if anyone else here tried both methods? Did you find one that worked way better than the other for your promoted NFT project? I'm still tweaking my approach, so I'd love to hear what others are doing — especially if you've found a creative way to mix both without wasting time or money.
231 Nguyễn Văn Cừ, Phường Chợ Quán, TP. Hồ Chí Minh
